A familiar name in the industry, Hird most recently served as director of broker and intermediaries at L&G General Insurance – Legal & General Group Plc’s general insurance unit which was sold to Allianz UK last year for £242 million and was combined with LV=GI. He brings 15 years of financial intermediate market experience to the post.
“LV=GI has a great partnership business and I’m looking forward to joining the team to help them grow it even further,” commented Hird, who is now in charge not only of supporting all existing partners but also of integrating those who are with L&G General Insurance at present.
“The partnerships and intermediary market is incredibly competitive, with companies having a lot of choice when it comes to deciding who to partner with. LV= has a very strong heritage of providing excellent products and market-leading service to its partners, and I’m very much looking forward to strengthening our relationships and building for the future.”
The goal, according to the personal lines insurer, is to be “the partner of choice” for intermediaries.
Heather Smith, managing director of the LV=GI retail operations, cited Hird’s expertise. She noted: “When it comes to working with partners and intermediaries, Simon’s experience and understanding of this market is the perfect match for the ambition we have.
“He’s spent much of his career working incredibly closely with partners to make sure they’re getting the products and services they need from the companies they choose to work with. He’s a fantastic addition to our team, and it’s a very exciting time for our intermediary and partner business.”