Specialist commercial insurer Peach has agreed a multi-million-pound capacity arrangement with First Senior Insurance, a provider of insurance and finance for mobility products, the companies announced on Tuesday.
Under the agreement, Peach is providing capacity for First Senior’s core mobility insurance and extended warranty products, which are distributed through First Senior’s nationwide network of appointed representatives. The scheme covers mobility scooters, powerchairs, stairlifts, and related equipment.
The partnership moved from initial introduction to full launch in approximately six months – well within the 12-month minimum First Senior said it has typically required when transitioning to a new insurer. The first renewals under the new arrangement went live on February 1, with the scheme now fully operational.
Russell White, chief executive of Peach, said the deal reflects the company’s focus on partnering with established market specialists.
“First Senior has spent three decades building deep expertise in the mobility market,” White said. “We look to partner with specialists who share our values and put long-term customer outcomes at the centre of what they do, and this scheme is a great example of that in action.”
James Nicholls, group managing director at First Senior, said the speed of the transition set the partnership apart.
“Changing insurers is rarely quick or painless, but working with Peach has been a very different experience,” Nicholls said. “From our first conversation last year to going live for customers has taken around six months, which is exceptionally fast in our world.”
Nicholls described the commercial terms as enabling broader access to coverage.
“The new scheme gives us market-leading cover for higher-value powerchairs and mobility solutions, at pricing that keeps protection accessible for people who rely on this equipment every day,” he said. “It also creates a strong platform for further product development as we continue to grow our business.”
The two companies said they are exploring opportunities to extend the relationship into adjacent product lines.
The partnership arrives as the UK’s assistive devices market is growing rapidly. The UK disabled and elderly assistive device market was valued at $1.16bn in 2023 and is projected to grow at a compound annual growth rate of 12.4% to reach $2.81bn by 2030, driven in part by an expanding older population. The number of people aged 65 to 79 in the UK is projected to increase by 17% by 2045, with the population aged 80 and over expected to rise by 64% over the same period, according to the Centre for Ageing Better’s State of Ageing 2025 report.
