Agricultural insurance specialist Geo Underwriting is returning to the Great Yorkshire Show this July with a charity initiative that has become one of the more distinctive expressions of community engagement in the agricultural insurance calendar - a Flower Wall made from home-grown and locally sourced flowers, donated to a deserving local cause once the show closes.
The 167th Great Yorkshire Show takes place from July 14 to 17, 2026, at the Great Yorkshire Showground in Harrogate - one of the largest agricultural events in the English calendar, organised by the Yorkshire Agricultural Society, and drawing farmers, rural businesses, machinery exhibitors and food producers from across the country. Following a record-breaking 2025 event that attracted 140,000 visitors, the show celebrates the best of British farming, food and countryside life.
Geo, which will have a presence in the Members' Area throughout the four-day show, is continuing an initiative it launched in previous years. The Flower Wall is created by local florist Fiona at Raspberry Wild from home-grown and locally sourced flowers and will be on display across the duration of the event. Once the show closes, the flowers and plants will be carefully dismantled and donated to a nominated local good cause within a 15 miles of the showground - such as a hospice, care home, school, community garden or charitable organisation - with Geo arranging delivery to the winning cause during the week following the show.
Last year's recipient gave the initiative a particularly fitting dimension. Horticap, a Harrogate-based charity founded in 1984 and based at Bluecoat Wood Nurseries, supports adults with learning and other disabilities through training in horticulture, allied crafts and rural skills - and has itself received recognition at the Great Yorkshire Show. Trading director Kate Bush presented the flowers and plants to Horticap's operations manager Phil Airey following last year's event.
Bush said the initiative reflected a genuine commitment to the communities Geo works alongside. "Through this initiative, we want to give something back to the community and brighten up a local space, while encouraging people to come together. We are also keen to celebrate the amazing charitable work that is happening across Yorkshire, and we would greatly appreciate help from the public in nominating worthy causes to receive the Geo Flower Wall after the show. We can't wait to find out who will be this year's nominated charity winner."
Geo Underwriting is a chartered MGA and Lloyd's coverholder with agriculture among its core lines - a specialism that carries particular meaning given its Harrogate base, which places it at the heart of the farming community the Great Yorkshire Show serves each year. The agricultural underwriting team's presence at the show is both a commercial and a community expression of that rootedness.
Nominations for this year's Flower Wall recipient are open to members of the public, with causes required to be located within 15 miles of the showground.
