Individuals and firms across the UK’s insurance sector will be coming together to participate in the Insurance Day for Dementia, with the goal of raising over £200,000 for the Alzheimer’s Society.
The dedicated fundraising day, which is set to take place on November 30, offers a range of opportunities for the insurance community to actively engage in the fight against dementia.
Participants can organise fundraising activities within their workplaces, pledge corporate donations, or take on volunteering opportunities to contribute to research and support for those affected by dementia.
For the fourth consecutive year, Zurich Community Trust will be backing the initiative by providing a £100,000 donation to match contributions made by others across the industry.
Since Zurich Community Trust introduced its matching pledge, it has contributed over £250,000 to the campaign.
Steven Grimmett, who heads the trust, commented on their continued support of Insurance Day for Dementia and said their pledge to match donations represents an ongoing commitment to “making a significant impact on dementia research.”
“We invite the entire insurance community to join us,” he added.
Dementia is a significant health concern in the UK, with one in three people born today expected to develop the condition in their lifetime, according to the Alzheimer’s Society.
Moreover, nearly half of the 300,000 people working in the UK insurance sector are expected to be affected by dementia, either directly or through a loved one.
Through the Insurance United Against Dementia (IUAD) campaign, the industry is able to actively support the work done by the Alzheimer’s Society to fund research on dementia diagnosis, treatment and care.
More information about this year’s Insurance Day for Dementia can be found on the Alzheimer’s Society website.
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