The question of what comes first – technological innovation or the demand for such innovation is the modern-day equivalent of the chicken and the egg. According to the Group CEO of Open GI, Simon Badley (pictured above) the answer can only be “a little bit of both”. Badley who first joined the business in July of last year has always been drawn to roles where he can make a tangible difference to the performance of the business, and his responsibilities at Open GI present the perfect opportunity to do just that.
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