PPL achieves milestone in platform engagement

Thousands turned to one solution during a critical trading period

PPL achieves milestone in platform engagement

Transformation

By Jonalyn Cueto

Placing Platform Limited (PPL) has reported its highest-ever number of active platform users, marking a milestone in digital trading for the London insurance market during the crucial July 1 renewal period.

The company announced that on its busiest day in June, 5,455 users engaged in placing activity—an increase of approximately 1,000 users compared to the same period in 2024. The surge comes amid continued investment in platform improvements and service enhancements implemented throughout the second half of 2024 and the first half of 2025.

Despite record usage, PPL maintained high levels of operational performance during the period. In June, 99.9% of all service desk calls were answered within 10 seconds, while 98% of service requests were resolved within a day. Additionally, 95% of production incidents were resolved within five days.

Across the first half of 2025, the platform recorded significant service gains over the previous year, including:

               •             A 66% reduction in market-raised production defects

               •             A 14% improvement in production incident resolution within five days

               •             A 7% increase in one-day service request resolution

Notably, overall service requests dropped by 23% year-on-year, even as user activity reached new highs. PPL credited this decline to the rollout of express contract and renewal features, alongside expanded training and support initiatives.

To support user onboarding and capability during the renewal season, PPL enhanced its training approach, offering diverse learning options via its PPL Learning portal. More than 500 users accessed renewal-specific resources in June, with virtual classroom sessions leading engagement, followed by short videos and infographics.

“I am pleased to report that PPL has been able to build and sustain high levels of platform reliability and client service throughout a critical business period for our clients,” said Colin O’Malley, chief operating officer at PPL. “Activity levels suggest that the London Market is in good health and that PPL continues to retain the trust of its broad client base.

What are your thoughts on digital placement platforms in the insurance market? Share your insights in the comments below.

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