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Revealed: the UK's 'most loved' car and home insurance brands

Revealed: the UK's 'most loved' car and home insurance brands | Insurance Business

Revealed: the UK

It’s that time of the year again when data analytics firm Consumer Intelligence names the UK’s beloved insurance brands, based on customer feedback.

The 2021 Consumer Intelligence Awards feature a total of 27 winning brands spread across the categories of customer trust, customer service, claims satisfaction, customer satisfaction, and recommendation by customers when it comes to home and motor insurance.

Below are the winners, presented in alphabetical order.

Home

Customer trust

Customer service

Claims satisfaction

Customer satisfaction

Recommendation by customers

  • Barclays
  • Co-op Insurance
  • HSBC
  • John Lewis Finance
  • Lloyds Bank
  • Nationwide Building Society
  • NFU Mutual
  • Prudential
  • Saga
  • Santander
  • Barclays
  • Co-op Insurance
  • Direct Line
  • HSBC
  • John Lewis Finance
  • Lloyds Bank
  • Nationwide Building Society
  • Natwest
  • NFU Mutual
  • Prudential
  • Aviva
  • Barclays
  • Hiscox
  • John Lewis Finance
  • Lloyds Bank
  • NFU Mutual
  • Prudential
  • RIAS
  • Saga
  • Swinton
  • Barclays
  • Co-op Insurance
  • Direct Line
  • John Lewis Finance
  • Lloyds Bank
  • Nationwide Building Society
  • NFU Mutual
  • Prudential
  • RIAS
  • Saga
  • Aviva
  • Churchill
  • Direct Line
  • John Lewis Finance
  • M&S
  • Natwest
  • NFU Mutual
  • Prudential
  • Sheila's Wheels
  • Swinton

 

Motor

Customer trust

Customer service

Claims satisfaction

Customer satisfaction

Recommendation by customers

  • AA
  • Aviva
  • Co-op Insurance
  • Direct Line
  • LV=
  • M&S
  • NFU Mutual
  • RAC
  • Saga
  • Zurich
  • Admiral
  • Aviva
  • Churchill
  • Co-op Insurance
  • Diamond
  • Direct Line
  • LV=
  • NFU Mutual
  • Saga
  • Tesco Bank
  • Aviva
  • Churchill
  • Direct Line
  • LV=
  • MORE THAN
  • NFU Mutual
  • Privilege
  • QuoteMeHappy
  • Saga
  • Sheilas' Wheels
  • Aviva
  • Churchill
  • Co-op Insurance
  • Direct Line
  • LV=
  • NFU Mutual
  • Saga
  • Sainsbury's Bank
  • Sheila's Wheels
  • Zurich
  • Admiral
  • Aviva
  • Churchill
  • Co-op Insurance
  • Diamond
  • Direct Line
  • LV=
  • NFU Mutual
  • Post Office
  • Zurich

 

“2020 was a challenging year for the industry,” said Consumer Intelligence chief executive Ian Hughes. “However, some brands really stepped up during what was and continues to be a very dark time for their customers. As a result, we’ve seen a real shift in the brands that have won this year.”

It was noted that the latest list includes not only the old-timers but new entrants and returning brands as well.

Meanwhile, the CEO stressed: “It’s not easy to win one of our awards – you can’t just complete an entry form or write a submission. To win an award, you have to be a winner in the eyes of your customers.”

The awards are based on Consumer Intelligence’s annual survey of more than 48,000 home and motor insurance policyholders.

“Dedication, consistency, and a successful customer strategy are key ingredients for winning one of our awards,” Hughes went on to state. “Whether you’re an insurer, broker, or affinity partner, our awards recognise brands that deliver an excellent customer experience throughout their organisation.”