The insurance space has been slow to utilise the advantages of Twitter, but producers should be looking towards this free service with a huge potential audience.
If we told you that millions of Americans could be potentially reached by your business free-of-charge, it is likely you would think we were lying. Not only are we telling the truth, it is a truth that too many insurance brokers are ignoring.
Twitter can be a powerful marketing and customer service tool – if you use it right. Here's Insurance Business' Top Ten tips to make the most of your 140 characters.
1. Watch this space
Use “Twitter Search” to find out what people are saying about your company, your competitors and any words related to the insurance industry
2. Follow
Interact with professionals related to the insurance industry – underwriters, the big insurers, fellow producers etc.
3. Just out of interest...
Share links to interesting new stories or blogs
4. Quick tips
Give followers pithy words of wisdom
5 A little personality
Feature updates about employees
6 Opinion poll
Ask questions of your followers
7 Set limits
Try to pull back on shameless self-promotion
8 Re-tweet
Comment on others’ tweets to build community and rapport
9 Images
Pictures say a thousand words – add a photo of yourself
10 Greater involvement
Get employees involved by tweeting about the company as well
