As the insurance industry undergoes rapid digital transformation, brokerages face a critical question: how can they identify the right marketing partner to stay competitive, connect authentically with clients, and achieve measurable growth?
Marketing strategies now encompass everything from artificial intelligence and data analytics to trust-building and omnichannel consistency. Because of this, selecting a firm that understands both the technical and human sides of the industry has never been more important.
Drawing on insights from top-performing agencies, this guide offers brokerages a clear roadmap for choosing insurance marketing companies that align with their goals and values.
In an industry as competitive and highly regulated as insurance, effective marketing is essential to building trust, expanding client bases, and sustaining long-term growth.
Insurance providers—whether traditional agencies, digital-first platforms, or niche underwriters—are increasingly turning to specialized marketing firms to navigate this complex environment.
These agencies offer a wide range of tailored services, from SEO and paid advertising to brand strategy and data-driven campaign optimization.
Here's our picks of 10 top-performing insurance marketing companies. Each is selected for its ability to support insurers with innovative, results-oriented solutions that meet the unique demands of the sector. The list is arranged alphabetically.
Services: strategic marketing services, including direct mail, digital media, SEO, social media, creatives and content, data intelligence, and advanced analytics
Industries: insurance, healthcare, financial services, retail, and more
Notable clients: Hiscox, Globe Bag Co., Keene State College, Bottega Vinaia
Amsive helps enhance ROI through innovative customer acquisition, engagement, and communications services. To do this, the agency leverages data-led performance marketing.
Services: specialized insurance marketing services, including branding, digital marketing, video production, paid social, and content marketing
Industries: insurance, namely personal insurance, travel insurance, and pet insurance
Notable clients: Allianz, LV=, Petplan, NFU Mutual
CHS combines decades of insurance marketing expertise with a creative, integrated approach. It helps insurance agencies and brokerages craft marketing campaigns that resonate with target audiences and drive measurable results.
Services: marketing services, including SEO, content marketing, email marketing, social media marketing, and website development and optimization
Industries: insurance, medical and dental practices
Notable clients: Ferguson & McGuire, Southern Insurance Group, Capstone Insurance Group
Convirtue offers expertise in insurance marketing. The company focuses on campaigns that help increase online presence and boost sales.
Services: specializes in website design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management
Industries: insurance, financial services, legal services, healthcare, home services, and more
Digital Logic helps insurance agencies leverage online marketing channels to reach their target audience and drive growth.
Services: SEO, content marketing, social media management, email marketing, branding, and digital PR
Industries: insurance, health, property and casualty, financial guarantors, medical malpractice, professional liability insurance, and automotive
Notable clients: ABRDN, SPF Private Clients, Zurani
Goldmine Media provides tailored marketing solutions that help increase visibility and drive engagement and conversion. The marketing company builds campaigns to help insurance firms stand out in a competitive digital landscape.
Services: specializes in data-driven campaigns tailored to the insurance industry
Industries: insurance, mobile applications, CPG and DTC brands, retail, ecommerce, agencies, fashion, food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom
Partnering with inBeat gives insurance agencies and brokerages access to a curated creator network and data-driven strategies. The marketing company can deliver authentic content and measurable results that support brand growth.
Services: strategic insurance marketing, including agency website design, local search optimization, paid search advertising, social marketing, email marketing, and insurance marketing analytics
Industries: independent insurance agencies
Insurance Marketing Partners helps simplify digital marketing for independent insurance agents. The marketing company provides tailored strategies to help insurance agencies grow their businesses.
Services: SEO marketing, content marketing, email marketing, social media marketing, lead generation, and website design
Industries: insurance (including agents), wholesalers and managing general agents (MGAs), and program administrators and carriers
Neilson Marketing Services provides targeted solutions that meet insurance-specific marketing needs. One key benefit of working with the marketing firm is that it's up to date with the latest industry practices, so insurance companies don't have to worry about compliance.
Services: digital marketing services, including SEO, PPC, social media marketing, content creation, influencer marketing, PR and outreach, video production, branding, community management, website development, and mobile app development
Industries: insurance, blockchain, fintech, and more
Notable clients: Axios, Leon, BitForex, MicroBuddies, Lake, Paypolitan, Lisk, CBRE, Wanbao
NinjaPromo is commended for its expertise in digital marketing and ability to handle multiple aspects of a project seamlessly.
Services: digital marketing services, including custom website design, SEO, social media management, content marketing, PPC advertising, email marketing, video marketing, and reputation management
Industries: independent insurance agencies/brokers, insurance carriers, general insurance agencies
Notable Clients: DOCINSURE, Greenfield Insurance Agency, Tompkins Insurance Agencies
Stratosphere provides customized digital marketing strategies built exclusively for the insurance industry. The firm combines deep sector knowledge with creative execution to strengthen online presence and accelerate growth.
Check out this guide to learn more about effective insurance marketing strategies that your company can use.
By the close of 2024, the insurance industry, long viewed as a bastion of tradition, began to shed its conservative skin, embracing digital innovation to meet the demands of a rapidly evolving market.
Kenny McClinton, director of digital marketing at Risk Strategies Company, and Taylor Hughes, marketing coordinator at CRC Insurance Services, both IMCA Trailblazer Award recipients, offered key insights.
While McClinton highlighted technology’s impact, Hughes underscored the enduring importance of human connection in developing marketing strategies.
Here are the insurance marketing strategies currently shaping the industry:
AI is transforming the insurance industry by enhancing decision-making, streamlining operations, and personalizing customer experiences. Through technologies like machine learning, natural language processing, and intelligent automation, insurers improve claims processing, fraud detection, risk assessment, and underwriting.
Likewise, in the marketing space, AI is revolutionizing content creation and personalization. The technology helps transform long-form assets into diverse formats and tailor messages for specific audiences. Insurance marketing companies also play a role in helping industry professionals in these areas.
McClinton noted AI’s ability to inform “the next steps in marketing campaigns based on available data” and stressed its role in scalable content personalization, which is “huge.”
However, he cautioned that “AI is not an easy button; you can’t just hit it and expect it to do everything for you,” emphasizing the need for human oversight to avoid pitfalls like copyright issues and ensure nuanced content.
Hughes reinforced this, stating that technology can never replace the human touch, advocating for creative, boundary-pushing messaging that retains human connection.
In a cluttered digital landscape, understanding consumer behavior is crucial. Hughes highlighted the shift from simply being visible to meeting specific consumer demands: “Consumers are all about ‘show me what I want and show me when I want it’.”
She said she relies on data analytics to refine strategies, making informed decisions on elements like website button colors or optimal email delivery times.
Hughes also said that A/B testing is crucial for personalizing experiences, noting that sometimes unexpected results emerge, meaning strategy is “very dependent upon my audience.”
McClinton stressed the importance of knowing your audience “inside and out.”
“Do you know your buyer personas inside and out? What are their pain points? Where do they spend their time online? What type of content resonates with them?” he said, noting this is essential for crafting relevant messages and connecting effectively.
Hughes emphasized that trust and authentic relationships are central to effective marketing. She stated, “Word of mouth will always win,” believing that genuine confidence in a product fosters trust.
Her team focuses on providing “thought-provoking, useful information” rather than just SEO-driven content. This positions CRC as a reliable resource and fostering brand loyalty – something that insurance marketing companies strive for.
Marketing efforts should not be isolated. McClinton advised that strategies must be synchronized with broader organizational sales and service goals.
“You need to ensure your strategy is in sync with your business goals,” he said, ensuring insurance marketing contributes directly to overall business success.
In a crowded digital world, consistent messaging across all platforms is essential. McClinton highlighted that an omnichannel approach ensures consumers receive a cohesive and memorable message.
“One of those touchpoints may be the one that moves a consumer to take action,” he said.
Hughes added the importance of continuous improvement, constantly pushing for growth and innovation. She instilled a mindset of learning and refinement, emphasizing, “It’s not just about celebrating our wins, but asking ourselves, ‘What can we do better next time?’”
When economic pressures mount, insurance companies often feel the squeeze on their marketing budgets. But according to experts from the Insurance Marketing & Communications Association (IMCA), strategic decision-making and creative thinking can help marketing teams stretch their dollars and maintain effectiveness.
Here are some essential tips shared by experts for navigating tight marketing budgets:
Emily Hathcoat, vice-president of marketing at Risk Placement Services, said marketers must innovate.
“Making the most of budgets means getting creative about how to execute your vision,” she said. This can include self-generated content and low-cost publishing platforms that reduce the need for expensive production.
Today’s marketers have access to a wide range of affordable, even free, technologies. These tools are often designed for small businesses and are highly effective for insurance marketers looking to make an impact without breaking the bank.
Charlene Goodwin, vice-president of marketing at Admiral Insurance Group, emphasized the importance of data.
“Being able to demonstrate an ROI or how you’ve successfully exceeded goals with a particular tactic in the past may help you prioritize where you want to focus your efforts,” she said.
Annual planning should include best- and worst-case budgeting scenarios. Knowing which initiatives to scale back ensures strategic continuity even when resources are reduced.
Transparency with team members helps manage expectations and prepare them for possible changes. According to Goodwin, involving the team in decisions leads to smoother transitions during budget adjustments.
“Alignment with senior leadership/business strategies and measurable results” is key to budget defense, Hathcoat said. Insurance marketing efforts should support broader organizational strategies to remain relevant and protected.
Jessica Marshall of CRC Group warned against sweeping cuts. “Failing to adequately support your brand and sales activities can jeopardize the organization’s performance,” she said. Instead, adopt agile strategies that adjust to demand while protecting long-term brand value.
If you can afford to, enlisting the services of insurance marketing companies can help your agency/brokerage attract clients and boost sales. These firms boast the tools, resources, and industry knowledge, particularly regulatory requirements, to help your business craft effective and compliant marketing campaigns. The key is finding the right insurance marketing company that shares your values and goals.
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