By Elise Linscott
A new San Francisco software startup is making waves in the benefits brokerage industry – but unlike many online platforms, EaseCentral works with – not against – insurance brokers to help them deliver the best services to their clients with ease.
EaseCentral, a self-proclaimed “software provider with insurance DNA,” recently raised $2.1 million in seed funding from investors. The company already supports more than 1,000 brokers working with more than 10,000 employers and more than 300,000 employees, making it one of the largest software providers to the insurance industry, the company says.
EaseCentral claims its technical team has created a cloud-based software platform that offers “one simple solution” for a broker’s HR and benefits needs.
The company has already partnered with a number of agencies, including Warner Pacific, the largest General Agent in California, according to EaseCentral.
The $2 million in seed funding will go toward expanding EaseCentral’s team and operations, as well as the markets it serves. It plans to hire more employees at its San Francisco headquarters, open a second location for product development and customer success management in San Diego, and has already expanded its Las Vegas Customer Success Management Center, the company says.
“EaseCentral’s platform features an automated paperless enrollment process; an easy onboarding and offboarding process that keeps employers compliant with the storing of I9, W4 and other forms; a secure document library; and we provide benefits statements and rate quoting,” CEO David Reid wrote in the blog post, “…it’s an understatement to say that a broker’s need for effective software has only grown.”
