Acrisure launches major tech-enabled re-brand

This is the culmination of a multi-year journey for the business

Acrisure launches major tech-enabled re-brand

Insurance News

By Ryan Smith

Insurance brokerage Acrisure Llc has launched a new brand in order to bolster its intent to become known as the world’s most tech-enabled insurance broker.

Acrisure’s global reinsurance brokerage, Beach & Associates, will become Acrisure Re and Acrisure London Wholesale to further align with the Acrisure brand. Acrisure has also launched a new logo and a new tagline, “Powered by Exceptional Partnerships and Technology”.

“Transforming our company has been a multi-year journey, brought full circle with best-in-class artificial intelligence talent through our recent transaction with Tulco,” said Greg Williams, co-founder, CEO and president of Acrisure. “The new brand symbolizes our commitment to tech enabling every facet of our business and is an outward display of these intentions. In addition, re-branding Beach as Acrisure Re signifies how we intend to leverage the robust talent in our reinsurance division as it fully represents Acrisure in all markets.”

The re-brand announcement builds on Acrisure’s recent acquisition of artificial intelligence company Tulco’s insurance assets. The company said that the addition of Tulco AI into its network has already accelerated sales development and risk intelligence across the entire Acrisure portfolio, which is heavily focused on the US small and medium commercial market.

“Prior to the onset of COVID-19, Acrisure recognized the strength of a digital platform, and we’ve spent considerable time and capital building a tier-1 tech team and deploying AI across the company,” Williams said. “The pandemic and resulting changes to business, commerce, and society at large reaffirms this decision. Acrisure’s agency partners, employees and clients are energized by the first opportunity to incorporate AI at scale across a leading distribution platform to accelerate organic growth.”

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