Amwins international broking arm reveals new identity

Rebrand part of company's 'one firm' approach

Amwins international broking arm reveals new identity

Insurance News

By Terry Gangcuangco

London-based THB Group – the international broking arm of US wholesale insurance distributor Amwins Group, Inc. – is now known as Amwins Global Risks.

“In every part of Amwins’ business there is a history of coming together to achieve more than we could separately,” said Amwins Global Risks chief executive Matthew Crane (pictured). “Uniting behind one brand better reflects our capabilities and ambitions as we continue to expand internationally.

“Becoming Amwins Global Risks is a natural progression which highlights the growth of our company, our culture of collaboration and our ability to build expertise across borders and global markets.”

In a release, the North Carolina-headquartered parent company said THB’s rebranding is part of a broader update to the Amwins brand identity, which includes a new logo and campaign reflecting the group’s ‘one firm’ approach to supporting clients and markets.

Amwins CEO Scott M. Purviance noted: “THB has contributed to Amwins’ success in expanding our capabilities and global market access. The work we have done together over the past decade has made the two businesses stronger.

“Rebranding to Amwins Global Risks further unifies the company, endorses our wholesale model, and reflects our unique culture and ambitions for future growth.”

Meanwhile, Amwins Global Risks’ network of partners across Asia and Latin America will retain the THB name.

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