Employee benefits provider BenefitMall has announced the appointment of Hadley Weiler as its regional vice president for California. Weiler succeeds David Taaffe, who has been appointed vice president of account services.

Weiler began his insurance career at Aetna. He later served as Colonial Insurance’s territory manager for California. Most recently, Weiler served as executive director of sales at LISI in California. In his new role at BenefitMall, Weiler will be based in Northern California and will be responsible for benefits sales statewide.

“With a proven record of success and more than two decades of industry experience, Hadley is uniquely positioned to accelerate growth in our sales division,” said Michael Gomes, senior vice president of benefit sales.

“I have long admired BenefitMall’s services and contribution to the broker community,” Weiler said. “Not only is BenefitMall a leader in the industry, but it is also a company whose culture and core values align with mine.”