Protector Holdings announced Mar. 7 that it had acquired the Concord, California-based BetterWay Insurance Services.
Terms of the deal were not disclosed.
BetterWay writes auto, motorcycle, RV, boat, homeowners and renters insurance coverage. The broker specializes in providing Hispanic customers with their insurance needs. Aside from its main location in Concord, the broker also maintains operations in Fairfield, Sonora and Visalia.
“The addition of BetterWay to our Premier Insurance Services family continues to make Premier the fastest growing agency in California serving the Latino Marketplace,” remarked Premier Insurance Services President Rick Genest. “We now have a total of 34 Premier locations across California and the West.”
The Premier Insurance Services business unit was acquired by Protector Holdings in 2013. The unit is focused on providing services to the Hispanic community in California.
“We saw a growing dissatisfaction with the large agencies professing to serve the Hispanic Community and a clear opportunity to align Premier’s business model and practices with the traditional, conservative culture and shopping preferences of Hispanic consumers, emphasizing convenience, honesty, service and value,” Genest remarked.
“Respectfully serving the needs of the Hispanic community has enabled Premier to more than triple its customer base since June, 2013,” Genest continued. “The experienced, knowledgeable BetterWay team shares our belief in doing the right thing and treating clients with honesty and respect. The addition of BetterWay Insurance Services is an important next step in taking our vision and our client services to an even higher level.”
