Generali Group has launched Redion as the new global brand for its care-related business, bringing together its assistance, travel insurance, and employee benefits operations under one identity.
The new brand combines Europ Assistance and Generali Employee Benefits (GEB), which have been operating together within Generali Care for nearly three years. Redion will now serve as the shared platform for services covering travel insurance, emergency and medical assistance, employee protection, health and mobility solutions, and embedded insurance programs.
“Redion is the expression of what Generali Care has already become: a global, integrated platform, purpose-built to deliver comprehensive Care across every dimension of people's lives. Fully aligned with our ‘Lifetime Partner 27: Driving Excellence’ strategy and our ambition to lead in protection, health and accident, Redion embodies a simple, immediate and consistent standard of care, bringing together complementary capabilities in prevention, insurance and assistance in one seamless, global proposition,” said Giulio Terzariol, group deputy CEO of Generali.
The platform will be led by Antoine Parisi, current CEO of Generali CARE Hub, who will serve as group CEO of Redion.
Redion has more than 12,000 employees and operates in over 190 countries. Generali said the platform recorded €5.8 billion in annual business volume in fiscal year 2025. Following Generali’s acquisition of Swiss Life Network earlier in 2026, the company said Redion is now the world’s largest employee benefits provider. It also described Redion as the world’s second-largest provider of assistance and travel insurance.
The business serves multinational corporations, global travel companies, financial institutions, and their end-customers. Its services include travel insurance, emergency and medical assistance, life, disability, accident, and medical protection for employees, as well as global B2B2C programs for financial institutions, travel platforms, and employers.
Redion brings together two long-running businesses within Generali. Europ Assistance operates in assistance, travel insurance, roadside assistance, and personal services, while GEB focuses on employee benefits for multinational companies.
Generali said the change will not affect existing clients and partners. Contracts, service teams, phone numbers, and service-level agreements will remain the same.
Under the new brand, Generali plans to use one data strategy, shared artificial intelligence investment, and common technology and operations standards across markets. The company said Redion will use technology, data, and AI to improve service speed and quality, while also creating more personalized experiences.
“Redion reflects the determination of our teams to deliver an enhanced, integrated and technology-enabled proposition for clients and partners worldwide. One brand means one data strategy, pooled AI investment and a single, elevated standard across our technology platform. The Redion name carries no geographic or sectoral ceiling. But what I want people to understand is that behind the technology stands a network of tens of thousands of doctors, nurses, roadside technicians and local experts who show up in person when it matters most,” Parisi said.
Generali said AI will support human decision-making in critical situations, such as medical repatriation or workplace injury, rather than replace it.
