Tenured franchise producers averaged $48,942 in new business production per agency in the third quarter of 2026 – roughly $19,000 more per quarter than those under a year in the network – a gap that has widened substantially from 2025 and gives broker principals a concrete number to weigh when managing hiring and training pipelines.
Goosehead Insurance, the Westlake, Texas-based independent personal lines agency (NASDAQ: GSHD), released preliminary third-quarter 2026 results on November 9, 2026, showing total written premiums of $1.31 billion, up 11% year over year. Franchise producers under one year averaged $29,874 in new business production per agency, compared with $18,312 in Q3 2025. The equivalent figure for producers with more than a year of tenure was $48,942, up from $36,755 a year earlier. In 2025, the quarterly gap between experienced and newer producers stood at roughly $18,000. By Q3 2026 it had grown to just over $19,000.
Client retention held at 86%, up one percentage point year over year. Premium retention fell to 87% from 93% in Q3 2025, a divergence that points to clients staying while adjusting their coverage, consistent with a personal lines market where pricing is stabilizing after several years of sharp increases.
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As of September 30, 2026, the company operated with 2,272 franchise producers and 568 corporate agents. Franchise-placed premiums accounted for approximately $1.09 billion of total written premium, against roughly $213 million placed through the corporate channel.
The productivity figures arrive as independent agents recover market share in personal lines. Independent agencies placed 39.5% of personal lines written premiums in 2025, up from 36.7% in 2021, according to the Independent Insurance Agents & Brokers of America’s (IIABA’s) 2026 Market Share Report. The channel’s overall share of US property and casualty insurance reached 62% last year.
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Moody’s Investors Service rated its US P&C personal lines sector outlook as “stable” in its report “Property & Casualty Personal Insurance – US: 2026 outlook stable on strong profitability and good capital adequacy,” citing strong profitability following years of pricing increases, alongside increasing competition in personal auto as leading carriers seek to recapture market share. For independent agents, returning carrier appetite can expand placement options, but it also means more direct competition for the same clients, particularly those already adjusting their coverage spend.
Mark Miller, chief executive officer of Goosehead Insurance, cited the company’s investments in its agent and service infrastructure. “Years of investment in our agents, service organization and proprietary technology have created a platform that pairs personal guidance with digital convenience and broad product choice. These capabilities are strengthening client relationships, expanding the ways we reach and serve clients, and positioning Goosehead to capture the substantial growth opportunity ahead,” Miller said.
Alongside the quarterly figures, Goosehead disclosed a restatement of financial statements for fiscal years 2023, 2024, and 2025, as well as multiple interim periods, following a comment letter from the US Securities and Exchange Commission (SEC). Management identified GAAP departures in the treatment of contract acquisition costs and in the presentation of certain franchisee fees; the company said the latter correction is a reclassification only, with no impact on operating income, net income, or cash flows.
Despite the restatement, the company reaffirmed full-year 2026 guidance. Total revenues are expected to grow organically between 12% and 19%, and total written premiums between 12% and 20%.
As of September 30, 2026, Goosehead held $32.8 million in cash and cash equivalents, with $26.0 million drawn on a $75.0 million credit facility. All third-quarter figures remain preliminary and subject to revision upon completion of the financial statement close process and the restatement.
