Independent insurance agency Goosehead Insurance has announced its entrance into the life insurance space through a strategic partnership with insurtech Ethos Life.

Under the partnership, clients can now access life insurance without blood tests or medical exams through Goosehead’s Digital Agent Platform.

“Individual life insurance represents a nearly $150 billion premium marketplace in the United States,” said Michael Colby, president and chief operating officer at Goosehead Insurance. “We are eager to offer all our clients life insurance through this partnership with Ethos. Life insurance is one of the most important financial protections for families, and by working together, we can ensure clients have the right coverage and protections in place. Goosehead was built around putting clients first, and it was key for us to find a partner whose values and beliefs aligned with ours. Ethos’s commitment to redesigning the life insurance process to be consumer-friendly mirrors our emphasis on giving clients choice and the best experience. Helping our clients create another layer of protection for their families through life insurance is a significant step in our company’s evolution.”

Read next: Goosehead Insurance fires employee for involvement in US Capitol riots

“We’re excited to work with Goosehead to continue on our mission to protect the next million families,” said Erin Lantz, chief revenue officer at Ethos Life. “Goosehead’s Digital Agent Platform allows us to stay true to our focus on making the process of getting life insurance effortless and accessible to all. We chose to team up with Goosehead because of the company’s emphasis on combining innovative technology with expert agent advice, and we are looking forward to working together to further our shared vision for the insurance industry.”