National insurance brokerage Holmes Murphy has announced that it is evolving its brand, introducing a dynamic, client- and employee-centric campaign.

The brand refresh reflects Holmes Murphy’s philosophy that insurance services should adapt to an ever-changing world, the company said.

“From the moment our leadership teams began discussing where we wanted to take Holmes Murphy next, we knew we needed a brand that could care for and evolve to the environment around us,” said Dan Keough, chairman and CEO of Holmes Murphy. “We also know how important it is to show the hearts and minds of our people, as they are truly the engine behind creating exceptional experiences for our clients. This new brand helps us deliver on both.”

The brand refresh is also aimed to be more illustrative of Holmes Murphy employees, which the company called its greatest asset.

“With this brand refresh, we really wanted to place a spotlight on the care and energy our employees offer each other and our clients,” said Susas Hatten, chief marketing officer for Holmes Murphy. “The updated creative is meant to illustrate how they live out their purpose and lend their unique talents to make us even greater business partners with our clients.”

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“Everything we do at Holmes Murphy, we do fully – whether that’s caring fully, understanding fully, innovating fully, or celebrating fully,” Keough said. “Our intent is to always be ‘all in’ or fully invested in every aspect of our company and for our employees and clients.”