National wholesaler Jencap has announced two strategic promotions to its management team. Kathryn Smith has been promoted to managing director of marketing, while Paul Orlando has been promoted to managing director of sales.
In their new roles, Smith and Orlando will oversee Jencap’s brand strategy and execution, corporate communications, digital strategy, sales initiatives, and associated sales and marketing efforts, the company said.
Prior to taking on her new role, Smith served as director of sales and marketing for Jencap affiliate Risk Innovations while Orlando served as vice president of sales and marketing for affiliate company NIF Group.
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“Kathryn and Paul have been instrumental in leading Jencap’s rebranding efforts to date and positioning Jencap in the marketplace as a strong, bold, industry-leading brand,” said Mark Maher, president of Jencap. “Their strategies and tactics are forward-thinking, effective and growth-focused – as evidenced by our growth numbers. Jencap’s sales and marketing efforts will yield exponentially more growth in the years to come.”