Liberty Mutual Insurance has announced the appointment of Hamid Mirza as president and chief operating officer, Global Retail Markets (GRM) US. The appointment takes effect August 02.

In his new role, Mirza (pictured above) will drive the profitability and growth of the organization, which provides insurance to personal lines customers and small businesses in the US under the Liberty Mutual and Safeco brands. He will report to Jim MacPhee, GRM president.

Mirza joined Liberty Mutual in 2009. Most recently, he served as GRM executive vice president and chief product and innovation officer. In that role, he was responsible for pricing, underwriting, product development and innovation.

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“Hamid has demonstrated success by leading our GRM product organization and by creating innovative insurance solutions and new products for our auto, home and small business customers,” MacPhee said. “He has the skills and ability to both anticipate and react to the competitive insurance market, and I know he will excel leading GRM US.”