McGriff has announced two new appointments to leadership roles, effective immediately. Crystal Sanderson, currently senior vice president and director of the company’s sales center, will assume the position of national personal lines and small business practice leader. Rachael Yelverton, who currently leads business development for small business and personal insurance, will become chief distribution officer for small business and personal lines. Both will report to Renee Keen, CEO of McGriff Small Business and Personal.
“Crystal and Rachael are both proven leaders,” Keen said. “The experience and expertise they bring to their roles will have a driving impact on the success of our small business and personal lines division, and I am excited about what we can achieve with their leadership.”
Sanderson (pictured above) joined McGriff in 2006. In her new role, she will be responsible for all main street and premier-segment personal lines, the McGriff Sales Center, McGriff’s small business segment, and developing and maintaining small business carrier relationships. Sanderson, who has been in the insurance industry since 1999, holds the CRM, CIC and AAI designations.
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Yelverton (pictured below) joined McGriff in 2008. In her new role, she will focus on alternative distribution channels for small business and personal lines insurance. She will also lead the development of a broker-assisted digital platform for small business and personal lines sales. Yelverton holds the AAI designation and is a Certified Salesforce Administrator.
“Small business and personal lines is a high-growth area for McGriff,” Keen said. “I know that Crystal and Rachael will deliver the energy and passion needed to help our company achieve our goals.”