NAHU rebrands as NABIP

Transition to new brand identity is effective immediately

NAHU rebrands as NABIP

Insurance News

By Mika Pangilinan

The National Association of Health Underwriters (NAHU), an organization for health insurance and employee benefits professionals, has announced that it is rebranding as the National Association of Benefits and Insurance Professionals (NABIP).

The change was made to reflect the association’s expanded capabilities, said NABIP president Kelly Fristoe, considering the more robust education opportunities, conferences, and business development tools available to members.

The new name also highlights how membership has grown to include professionals that offer non-traditional coverage options, alongside those who offer traditional health insurance products.

“The rebrand of the name and tagline is both inclusive and a far more accurate reflection of who NABIP is today,” said Fristoe.

Under its former name, NABIP has spent decades advocating on behalf of benefits and insurance professionals, leading state-based and federal advocacy efforts on behalf of its membership. Members of the association range from Fortune 500 companies to small businesses and individuals seeking health insurance.

“Our decades-long commitment to our members and their clients is at the core of what we do and who we are, and that commitment will never change,” said NABIP CEO Janet Trautwein. “We are excited to adopt the new name National Association of Benefits and Insurance Professionals as a clear reflection of our organization's evolution and role in helping our members navigate the ever-evolving health insurance and benefits marketplace.”

The transition to a new brand identity is effective immediately, NABIP said in a press release, as the association looks to reaffirm its mission of ensuring that all Americans have access to high-quality, affordable healthcare and related services.

“Looking forward, our new identity will better represent our expanded membership and resonate with members of this growing industry,” added Trautwein.

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