Nationwide and Minor League Baseball (MiLB) have announced a multi-year partnership making the insurer the league’s official insurance partner. Under the terms of the agreement, Nationwide will have exclusive national rights in the insurance category, become the latest commercial partner of MiLB’s Hispanic fan engagement platform, Copa de la Diversión, and will be a presenting partner of several new fan-centric ownership platforms.
“Our partnership with Nationwide presents a unique opportunity to drive value for Minor League Baseball fans, teams and communities while supporting many of the attributed that make Nationwide an industry leader in insurance services,” said David Wright, MiLB chief marketing and commercial officer. “From highlighting Nationwide’s small business and pet insurance products to chronicling incredible player journeys and our diversity and inclusion efforts, I look forward to seeing this relationship grow for many years to come.”
MiLB has created several new platforms for the partnership. During May and June, the “Small Business of the Month, presented by Nationwide” program will recognize small-business owners in participating MiLB markets. The partnership will also include a “Pet of the Month, presented by Nationwide” program in July and August and a series, The Road to the Show, presented by Nationwide, that will follow some of baseball’s top prospects from their time in the minors to making their major-league debut.
“Nationwide has been an industry leader in using sports sponsorships as a way to connect with consumers and partners,” said Ramon Jones, chief marketing officer for Nationwide. “This new partnership with Minor League Baseball provides ample opportunities to share the Nationwide story with more than 41 million fans that visit Minor League Baseball ballparks every year. It also allows us to showcase our insurance agents as the trusted members of the community they truly are. We’re excited to begin working with the teams and getting to know the fans.”