NFP extends sponsorship deal with pro sports team

Deal will support team's community outreach initiatives

NFP extends sponsorship deal with pro sports team

Insurance News

By Ryan Smith

NFP and New York City FC (NYCFC), a professional soccer team, have announced the continuation of a sponsorship deal that makes NFP the official insurance broker for the club. NFP originally became the team’s official insurance broker ahead of the 2021 MLS season.

The partnership is focused on community events that support NYCFC’s free soccer programming for New York City Youth, the club said in a news release.

“People are at the heart of NFP’s responsibility to the communities we serve, an NFP spokesperson said in an email to Insurance Business America. “NYCFC’s investments in the NYC community, underscored by their ‘City in the Community’ initiative that benefits young people by expanding access to the game and providing safe places to play soccer, is a key element of our shared commitment. NYCFC is one of several NFP sponsorship agreements with various athletes and organizations in North America, the UK and Ireland that align with our shared values and business goals.”

NFP will serve as a supporting partner for various NYCFC events, the soccer club said.

“Throughout our relationship, NFP has proven to be an important partner to New York City FC and our community work,” Andres Gonzalez, vice president of partnerships for NYCFC said in a news release. “We’ve made great progress but understand there is more work to be done to bring free soccer programming to even more young people throughout New York City. We’re eager to continue working together to make this a reality.”

NFP said that NYCFC was an attractive sponsorship opportunity for many reasons.

“Soccer is a global, inclusive game and NFP is a global, inclusive organization,” the NFP spokesperson told IBA. “Also, NFP has long-term NYC roots, as does NYCFC. These factors made the partnership attractive to us. In addition, many NFP colleagues are soccer fans. This includes our chief marketing officer, Eric Boester, who has been an NYCFC season ticket holder since the club was founded and has three sons who play soccer in NYC.”

Last year, NFP struck a three-year sponsorship deal with another professional soccer team, D.C. United.

“NFP has been investing in an increasingly diverse sponsorship portfolio for the past several years as part of its marketing strategy,” the company spokesperson told IBA. “We have been very deliberate about the sponsorships we pursue. We're learning a lot, creating opportunities for stakeholders to have some great experiences, and seeing a positive impact on our communities.”

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