CEO of Blue Sky Insurance John Head has rebranded the specialty insurance firm – it will now take on the name FORTAMUS Insurance Services.
The Atlanta-based firm focuses on servicing life insurance cases that other firms would not normally cover.
“FORTAMUS gives brokers, agents and carriers the resources to cover individuals who – for health, occupational, avocational or travel reasons – might otherwise be denied life insurance,” explained Keith Fletcher, president of Fletch Creative, the team behind the rebranding, in a PR Newswire report.
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“We think the new name and tagline, ‘The Strength to Say Yes,’ aptly reflect what this business is all about. We’re proud to be creating a brand that wants to shake things up a in an industry that is traditionally very conservative.”
“This began with a holistic analysis of the business, its goals and why it exists,” he added. “A formalized voice and structure was developed to inform all aspects of the brand.”
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