Two Alera Group firms merge, announce rebranding

Merged firm undergoes rebrand to realign its identity to be closer to its parent company

Two Alera Group firms merge, announce rebranding

Insurance News

By Lyle Adriano

Two firms that Alera Group had acquired in early 2018 – The Wilson Agency and Albers & Company – have announced that they have rebranded under a single name.

Both have merged into a single operation called Wilson Albers, an Alera Group Company. Wilson Albers is an employer services firm that offers comprehensive packages for employee benefits, retirement plan & wealth management, as well as human resources. A release said that the new branding reflects the work the two firms have put into integrating each other, as well as their addition to the Alera Group.

“As the face of Alera Group in Anchorage, AK and Tacoma, WA, we’re more than a local firm with local resources,” Wilson Albers managing partner Lon Wilson said. “We’re backed by the power of more than 80+ locations across the United States, with industry-leading experts and the resources of a national firm.”

Alera Group also revealed that another company it had acquired in 2018 – ConnectHR – will rebrand as Alera ConnectHR. The firm is focused on offering strategic HR support to local businesses.

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