What is the role of the auto insurance broker in the virtual age?

What is the role of the auto insurance broker in the virtual age? | Insurance Business America

What is the role of the auto insurance broker in the virtual age?

Online shopping is more in demand now than ever, and as auto insurance shopping goes virtual, it can be asked what role the agent still plays in the process. 

Considering the consumer preference for virtual solutions over in-person, brokers are challenged to adapt in order to stay relevant and meet the demands of the modern consumer. 

In the latest episode of IBA Talk, Stuart Ganis of ITC joins us to discuss shifts in consumer behavior, the digitization of auto insurance shopping and, importantly, how agents must adapt in order to competitively offer a positive virtual customer experience to maintain growth.

Listen now for more insight and tools for adapting to the new virtual normal.

IB Talk – The Future of the Auto Insurance Agent.