An online auto insurance app says two of its biggest digital rivals have spent five years hijacking its name to steal customers. Now it is heading to court.
That is the thrust of a lawsuit Jerry - the car insurance comparison app with more than 5 million users - filed on April 20, 2026, in federal court in Massachusetts against Insurify and its wholly-owned subsidiary, Compare.com. Jerry accuses the two insurtech platforms of running a long-running campaign to lure customers who were searching for Jerry online and quietly redirect them elsewhere.
According to the filing, Insurify and Compare.com bid on "Jerry Marks" - including the federally registered JERRY trademark and common law marks such as GETJERRY, JERRY.AI, JERRY AI, JERRY INSURANCE, DRIVESHIELD, ALLCAR, GARAGEGUARD, and PRICEPROTECT - as paid-search keywords on Google, Bing, and Yahoo. The result, Jerry says, is that consumers typing its name into a search bar were served ads that looked like they pointed to Jerry but instead funneled them to competing platforms.
Jerry also says the defendants did not stop at keyword bidding. Insurify's website, the filing alleges, still hosts a page called "Jerry Review: Legit or Just a Lead Generator? (2026)" at insurify.com/car-insurance/jerry-review, which Jerry says was live as of April 10, 2026. Compare.com, the filing adds, ran sponsored ads featuring phrases such as "Jerry App," "Jerry Ai," "Get Jerry," "Getjerrys Com," and "Jerry's Insurance," and hosts a "Jerry Car Insurance Review" page that Jerry says was still live on April 9, 2026.
There are also side-by-side images in the filing showing Jerry ads from 2024 and 2025 alongside Insurify ads that started running in January 2026, which Jerry says copy the look and feel of its own creative.
The back-and-forth has a history. Jerry sent its first cease-and-desist letter on June 23, 2021. Insurify wrote back a month later saying "there is no trademark issue with bidding on competitor search terms on Google and other search engines and this is common practice every day." Three more letters followed, in October 2021, July 2024, and after new activity was spotted in 2025. Jerry says the behavior would briefly stop and then restart, with fresh examples surfacing as recently as March 2026.
Jerry is asking the court for an injunction, an accounting of profits, triple damages, and attorneys' fees, arguing the conduct was willful. It brings claims under the federal Lanham Act, Massachusetts common law, and the state's unfair trade practices statute.
For carriers, agencies, and anyone building an insurtech brand, the case is worth watching. Paid-search bidding on competitor names is common in online insurance marketing, and a ruling for Jerry - especially one that finds willfulness - could influence how comparison platforms buy traffic and write ad copy. None of the allegations have been tested yet, and no court has ruled on the merits.
