According to research from SoSafe, 87% of global organisations experienced AI-enabled cyberattacks in 2025, with 85% grappling with deepfake-based threats. What’s more, research from Sygnia found that while more than three-quarters of cybersecurity leaders said their company experienced some form of cyberattack in the past 12 months, a staggering 73% said they wouldn’t be adequately prepared to respond to an incident in the future.
One thing is clear – the cyber insurance market is entering a new era. Having spent the last decade refining coverage for everything from ransomware to cybercrime, data breaches to AI threats, insurers are now grappling with a different challenge – how to underwrite risks created by technologies that are evolving faster than internal frameworks and policies.
In the face of such sweeping threats, one provider is going above and beyond in its offerings for 2026. Earlier this year, Cowbell, one of the leading providers of adaptive cyber and specialty insurance solutions, announced the launch of Cowbell Prime One. Prime One is a non-admitted cyber insurance product designed specifically for organizations with advanced digital risk profiles and annual revenues between $250 million and $1 billion.
And it’s already a game-changer. With its forward-looking approach to quantum computing risk, including coverage for potential encryption vulnerabilities, as well as its modernized policy framework, Prime One offers organizations an arsenal of additional coverages – such as cybercrime, business interruption, system failure, data restoration, and third-party liability.
Speaking to Insurance Business, Trent Cooksley, co-founder and Chief Operating Officer at Cowbell, revealed that a main driver for a desire to help organizations manage unknown and emerging threats.
“Cyber risk is no longer confined to traditional attack vectors. With Prime One, we are addressing the realities of modern risk, where AI-driven incidents, evolving fraud tactics, and the future impact of quantum computing require a fundamentally different approach to coverage. This product reflects our commitment to staying ahead of emerging threats and providing clarity when our policyholders need it most.”
And sector data certainly chimes with Cooksley’s assertions here. Data from SentinelOne found that weekly cyberattack volumes now average 1,968 attacks per week globally – an 18% year-over-year increase and a 70% rise since 2023. What’s more, according to CrowdStrike, the ‘e-crime breakout time’ - that window between initial threat actor access and lateral movement - fell to just 48 minutes in 2025, meaning organizations have much less time to respond now.
With Prime One, organizations can future-proof themselves against these rising threats – especially with support from its international collaborator Chaucer, which has aided the development of advanced cyber coverage tailored to complex risks.
“Prime One represents a significant step forward in how we serve the mid-market segment,” added Simon Hughes, Chief Commercial Officer at Cowbell. “We are bringing together sophisticated coverage, underwriting discipline, and distribution tailored to risks typically managed by national retailers. This allows us to meet the needs of larger organizations that require both flexibility and depth in their cyber insurance programs.”
With Cowbell’s Prime One, organizations can also take advantage of a complimentary one-year subscription to Cowbell’s Vendor Risk Assessment and Cybersecurity Awareness Training through Cowbell Resiliency Services (CRS). What’s more, policyholders who subscribe to Cowbell’s Managed Detection and Response (MDR) service may also be eligible for the Prime One MDR Endorsement, which provides a $25,000 reduction in retention towards certain coverages.
Because in the face of such sophisticated, fast-moving cyber risks, having the support of an industry leader like Cowbell could be the difference between surviving the years to come and really thriving through them.
Cooksley believes cyber insurance must evolve just as quickly as the threats it is designed to protect against.
"Cyber risk is moving faster than most frameworks can keep up with. Prime One isn't a reaction to that; it's our answer to it. We built it to absorb complexity so our policyholders don't have to."
This article was created in partnership with Cowbell
