Start-ups becoming cyber security darlings as threats evolve

Keeping threats out is no longer a viable cybersecurity strategy, which is why enterprises are patronizing innovative start-ups

Cyber

By Allie Sanchez

Everyone is hackable.  The sooner businesses learn to accept the idea, the better equipped they will be to deal with cyber threats.

However, the old guard is not expected to help enterprises much, as their archaic approach to security shows its cracks.

“There will be a persistent need for better solutions as high-profile attacks continue. Start-ups will still be the go-to-players for innovative tech in the space but they will be more scrutinized by investors for their effectiveness,” observed CB Insights technology analyst William Altman in a recent report. CB Insights (CBI) is a venture capital database.

“(Attitudes) will shift to account for the idea that everyone is hackable and likely already penetrated. So, valuable companies will be those that can leverage big data on threat intelligence, plus AI, and machine learning to help predict attacks, before they occur,” he added.

Additionally, Neill Gernon, founder of Atrovate, a technology laboratory, noted that there is greater awareness of cybersecurity start-ups and the support infrastructure they need to thrive. 

 “It’s healthy to see at lower level there (are) now structured mechanisms to put in place to enable more innovation in cybersecurity,” he observed.
 

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