Integrity Marketing Group expands Northeast footprint with acquisition

Firm's newest acquisition serves the senior market in the eastern US

Integrity Marketing Group expands Northeast footprint with acquisition

Life & Health

By Ryan Smith

Integrity Marketing Group, an independent distributor of life and health insurance for the senior market, has completed the acquisition of Insurance Marketing Group (IMG). IMG also focuses on selling life and health insurance to the senior market. Terms of the transaction were not disclosed.

Founded in 1991, Connecticut-based IMG serves customers on the East Coast. It produced more than $25 million in new life, health and long-term care premiums last year. The combined business of Integrity Marketing Group and IMG will produce more than $725 million in annualized premiums and expand Integrity’s national presence. All IMG employees will maintain their current role in the company, which will continue operating under its Insurance Marketing Group brand, Integrity said in a statement.

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“We have worked with Integrity for a long time, and view this as an exciting opportunity for us to grow by gaining access to their carrier contracts, product diversity and industry-leading product-development initiatives,” said Steven Bugg, president of IMG. “Integrity also has the technology and marketing systems that will help IMG agents take their business to the next level.”

“Steven has built an incredible business, and we are excited to partner with him and the great team at IMG,” said Bryan W. Adams, co-founder and managing partner of Integrity. “This acquisition gives us a stronger regional footprint in the densely populated Northeast and fits well into our strategic plan of growing nationally by better serving agents in their local markets.”

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