Integrity snaps up Florida agency

Florida firm a leader in health insurance distribution

Integrity snaps up Florida agency

Life & Health

By Ryan Smith

Integrity Marketing Group has announced that it has acquired J.D. Mullens, an independent marketing organization based in the Jacksonville, Fla., area. Dalton Mullens, president of J.D. Mullens, will become a managing partner in Integrity, and Joshua Mullens, partner at J.D. Mullens, will become a partner in Integrity. Financial terms were not disclosed.

J.D. Mullens was launched in 2006 by Joshua Mullens, offering final expense and life insurance products to seniors. Joshua Mullens’ son, Dalton, has played a key role in the agency’s growth. With the passing of the Affordable Care Act in 2010, J.D. Mullens became an area leader in health insurance distribution, developing telephonic systems to make the process of getting coverage easier.

“At Integrity, family is one of our core values, and we are pleased to partner with some incredible family-owned businesses,” said Bryan W. Adams, co-founder and CEO of Integrity. “The Mullens family is a perfect match for what we are building. Joshua’s vision has helped thousands of Americans benefit from coverage through the Affordable Care Act, and passionate young leaders like Dalton are what Integrity needs to continue to innovate. Joshua and Dalton have established a solid foundation for J.D. Mullens, and the company is poised for significant growth. Through an Integrity partnership, they can now offer their team benefits, ownership and best-in-class technology, as well as connections to the industry’s finest leaders through our partner network. We couldn’t be more excited for what the future of J.D. Mullens will bring.”

“When I first met the Integrity team, I realized we shared the same mindset for success,” Dalton Mullens said. “I find satisfaction in helping others develop and succeed – especially our hard-working agents who take such great care of our clients. The personal relationships we have with them really sets us apart, and Integrity operates the same way. We’re so thrilled to now offer our agents access to Integrity’s industry-leading technology, marketing and lead sourcing. These resources will make a significant difference in the ways our agents can reach more Americans – including seniors. Integrity is here to help us grow by serving more, and the sky is the limit in what we can accomplish together.”

“I’m proud of what we’ve accomplished as an agency thus far, and I’m confident that this partnership will ensure our continued growth for years to come,” Joshua Mullens said. “Our company is all about family and service – we work hard to make the process of getting insurance simpler for everyone we serve. Integrity shares those values, which makes this partnership feel like a solid fit. I expect nothing but incredible success for J.D. Mullens as we begin this new chapter. With Integrity behind us, our best days are truly ahead of us.”


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