PCF swoops for Florida firm

Deal strengthens broker's health insurance offering in the state

PCF swoops for Florida firm

Life & Health

By Ryan Smith

PCF Insurance Services has announced that it has acquired Florida-based Allied Marketing Insurance Group. Terms of the transaction were not disclosed.

Allied Marketing Insurance Group is a health and benefits agency that focuses on serving agents and clients in the state’s underserved multicultural community. The agency serves more than 100,000 clients.

“PCF Insurance’s strategic blueprint centers on offering a national reach of solutions through local service built on trusted relationships, which is why we are excited to welcome Allied Marketing Insurance Group to the PCF family,” said Peter C. Foy, founder, chairman and CEO of PCF Insurance. “Allied shares our commitment to cultivating strong, local relationships and offering a flexible service model to best meet the needs of clients. This addition further strengthens our capacity to serve Florida families and individuals with health insurance and Medicare coverage.”

The acquisition of Allied Marketing Insurance Group bolsters PCF’s growth strategy, the company said. PCF also recently announced that it had acquired $400 million in financing to drive its expansion.

“PCF is committed to attracting new partnerships that match our high-growth, entrepreneurial model, align with our core business and continue to fuel our organic growth,” said Felix Morgan, chief financial officer and chief operating officer at PCF. “We continue to lean into our industry practice groups where we have deep knowledge and experience.”

PCF also continues to add to its talent roster. In May, the company announced the appointment of Rocky Steele as senior vice president of legal and compliance.

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