Building a digital presence that broadcasts an insurance agency’s offerings and its brand to consumers is a time-consuming task, as is then maintaining that presence consistently to keep people engaged and interested.
“The most common thing we find that people struggle with is just carving out the time commitment to ensure that their marketing is representative of what they’re trying to communicate as a brand,” said Tyler McConvill, vice president of marketing at FMG Suite, an automated marketing platform aimed at financial professionals. “It is a challenge, running a small business or an enterprise, to stay focused on that consistent brand presence and understanding what you’re trying to communicate, and what we find is that there’s just not a ton of consistency that is executed.”
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