Burns & Wilcox’s sponsorships of American golfers Jimmy Walker and Webb Simpson paid off this year in TV exposure during the PGA tour alone, but it’s also been a rewarding experience for the players. Simpson, a five-time PGA victor and winner of the 2018 Players Championship at TPC Sawgrass, sat down with Insurance Business during the 2018 Kaufman Leadership Meeting (KLM) in Detroit, and said the sponsorship was a perfect fit from the start.
“When we look at different sponsorships, we look at the people behind the companies and immediately upon meeting Rich [Shipley], and Alan and Danny [Kaufman], and hearing about the company, it was a great relationship,” explained Simpson. “I love that Danny and Alan work together. My fallback plan if golf didn’t work out was to go work with my dad in residential real estate, so I did like that [about Burns & Wilcox], but I also love that it’s not this massive organization where it’s hard to grasp and get your head around what they do and what they’re all about.”
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