On Tuesday, the internet domain extension “.insurance” became available for use in website addresses.
Insurers, licensed agencies/agents, brokerages/brokers, and other professionals and/or organizations related to the insurance industry are eligible to register domains with the gTLD (generic Top Level Domain) “.insurance”.
The “.insurance” suffix is being managed by fTLD Registry Services. The organization was also responsible for launching the gTLD “.bank” for the banking industry last year.
“Similar to the launch of .bank, we’re excited to provide eligible and verified members of the financial services community with new options to boost their online presence, and provide a more secure experience for their customers,” said fTLD managing director Craig Schwartz in an announcement.
The Internet Corporation for Assigned Names and Numbers (ICANN) approved fTLD’s operation of the domain name. The ICANN has been allowing organizations to purchase top level domains since 2012.
Although the gTLD can be used in conjunction with company and/or agency names, some common words will initially be unavailable for registration by third parties. Such common words made unavailable for domain name registration include auto, car, property, casualty, malpractice, and workers compensation, among many others.
Founding members of fTLD were first given the opportunity to request domain names with the gTLD. Other insurance businesses with registered trademarks with the Trademark Clearinghouse were then allowed to request for domain names on a “first come, first served” basis.
Will ‘.insurance’ catch on as a domain name?
Snappy phrase.insurance now available