Noblr Inc. has announced the launched of its flagship personal auto insurance product in Colorado.
Noblr offers individualized auto insurance rates based on a policyholder’s driving behavior as recorded on a smartphone app. According to the company, good drivers can potentially save up to 51% on their premium.
“With a dynamic population of people who are on the go and who care about making our world a better place, Colorado is the perfect location for Noblr’s launch,” said Gary Tolman, co-founder and chief executive officer of Noblr Insurance. “We believe that it’s time to leverage the latest technology to make insurance a lot fairer and more transparent for the benefit of good drivers and our communities.
“True to the saying ‘the customer knows best,’ we feel that our members are integral to us not only as users of our product, but as active partners in our company.”
Noblr said that it plans to launch in other states in coming months.
