Polly (formerly known as DealerPolicy), an insurance marketplace for automotive retail, has announced the launch of the first personalized insurance enrollment fully integrated within the customer’s car-buying experience.
Using Cox Automotive’s Dealer Web Integration API, Polly now provides a car-shopping experience that allows shoppers to receive instant, personalized insurance quotes during the research phase of the car-buying process. Customers can choose to purchase insurance on the spot if they know the vehicle they want, or walk into a dealership to purchase a vehicle later already aware of their potential auto insurance savings, Polly said.
On average, Polly customers who report savings said they saved $64 per month on their auto insurance. Dealers in Polly’s network reported an average increase of 44% in their back-end gross.
For most people, insurance consideration begins before their vehicle is purchased, Polly said. A survey by the company found that 72% of respondents considered the cost of auto insurance before buying a new vehicle.
“Consumers have adopted online buying practices in spades and are now accustomed to a streamlined, self-serve, transparent experience,” said Wayne Pastore, president and chief operating officer of Polly. “Integrating insurance really is a layup in the automotive retail process.”