Pie Insurance expands senior leadership team

Firm brings on four new leaders and appoints industry veteran to board

Pie Insurance expands senior leadership team

Workers Comp

By Ryan Smith

Pie Insurance, an insurtech company specializing in workers’ compensation insurance for small businesses, has announced the appointment of new senior leadership team members. The company has appointed David Samuels as its first chief commercial officer, Dimitrius King as its first chief claims officer, Kelly North as vice president of business development, and Jen Straus as its first vice president of people operations. Pie also announced the appointment of industry veteran Laura Bishop to its board of directors.

Samuels joins Pie from SAP/Concur, where he most recently served as chief customer officer. In his new role, Samuels is responsible for setting Pie’s operational strategy and overseeing all premiums generated from the company’s insurance agents and brokers.

King joins the company from Liberty Mutual, where he served as vice president of the workers’ compensation division. As chief claims officer, he will be responsible for leading and implementing Pie’s claims strategy.

North joins Pie from Beam Dental, where she served as vice president of business development. In her new role at Pie, she will oversee the team responsible for growing and maturing the company’s insurance agency channel.

Straus joins Pie after serving in human resources at hyper-growth startups including Kabbage and Alteryx. In her new role as vice president of people operations, she will be responsible for Pie’s compensation, benefits, people operations and analytics, as well as learning and development.

Bishop, who joins the company’s board of directors, has nearly 40 years of executive leadership experience at public and private companies, including almost 20 years at USAA, most recently as its chief financial officer.

“We are honored to have these exceptional leaders join our team of nearly 400 passionate and mission-driven ‘Pie-oneers,’” said John Swigart, co-founder and CEO of Pie. “These leaders are the best at what they do and are uniquely positioned to help us continue on our journey of making insurance less expensive, simpler and more transparent for small business owners.”


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