One broker who is in contention to be among the Top 30 Elite in his industry says insurance is all about information – and taking advantage of that knowledge through technology is key to success.
“The industry has evolved into this high- tech machine that needs a constant diet of information to sustain it,” says Ron Lamon, a broker with the Algoma Financial Group in Sault Ste. Marie, Ont. “Our clients are painfully aware of the liability exposure that they face each day. If they forget, their customers remind them by asking for a certificate of insurance.”
Lamon – who has put up his numbers in the Top 30 Brokers Survey, which will be listed in the December issue of Insurance Business magazine – has found success in the selling commercial auto products to contractors.
“I have sold a great deal of commercial auto as our long time contractors did not realize they needed commercial auto,” he told Insurance Business online. “Cyber Insurance is not as far along as it should be, and we are educating our clients of this new and quite possibly very costly threat.”
Cyber risk insurance is one of the hot topics in the industry today, and will be featured in the next issue of Business Insurance magazine: “Decoding Cyber Risk – What is cyber risk and how can brokers profit?”
But for Lamon, is start in the industry came from a low-tech source. (continued.)
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“I started by answering a newspaper advertisement for a marketing position,” he says. “From that, I have built up a loyal client base that continually refers me to opportunities, usually unique. I am known for pulling rabbits out of a hat.”
There is however nothing magical in how Lamon continues to find success in the industry.
“How can you keep and grow your book of clients? I see it all the time: service,” he says. “It not only keeps them, but opens the door to new clients. People are surprised by the service we give and I feel it should be the norm. Most of my clients become my friends.”
If you haven’t already filled out the online survey, time is running out, as it closes on November 15.
Simply go to www.insurancebusiness.ca, or click here to go directly to the survey.
