Preston Diamond, Institute of WorkComp Professionals

Preston Diamond, Institute of WorkComp Professionals

Managing partner

Institute of WorkComp Professionals

While attending UC Berkeley, Preston Diamond began selling life insurance to families in the Bay Area. After graduating in 1959, he made his career official and pioneered a ‘plain speak’ approach to insurance, advocating for eschewing industry lingo in favor of “speaking in the language of business owners.” In 1977, Diamond joined Holgate and Associates and began consulting with agencies, helping them improve both their operations and sales tactics. Diamond worked with more than 350 independent agencies on client care, acquisition and retention, and marketing and sales.

Following his passion for teaching, Diamond developed the 6th Sense Proposal System for property & casualty agents with the goal of helping agents visually communicate the complexities of insurance. In 2001, he co-founded the Institute of WorkComp Professionals, which trains, certifies and mentors independent agents to write more workers’ compensation business and get better results for clients. To date, more than 3,000 agents have earned the institute’s Certified WorkComp Advisor designation. Now entering his seventh decade in insurance, Diamond remains committed to helping independent agents and insurance buyers understand the industry’s complexities.