George Nordhaus, USA Insurance Network

George Nordhaus, USA Insurance Network


At 87 years old and with more than six decades in the industry under his belt, George Nordhaus says he simply doesn’t know how to quit. He’s still at it for two reasons: change and receptiveness. “The changes taking place in agency marketing never stop,” he says, “and there’s a solid base of agents and brokers who are ahead of the curve.”

Nordhaus began his insurance career at the Insurors of Tennessee, the Big I agent’s association, shortly after graduating from Vanderbilt University. After six years in that position, he moved back to his native Indiana and became EVP of the Indiana Big I. Along the way, he founded Insurors Press, a publishing firm that later became Insurance Marketing and Management Services (IMMS). He left IMMS in 2008 to form, and in 2017, he started the USA Insurance Network.

Nordhaus has been honored by the Boston Board of Fire Underwriters as Insurance Person of the Year and by the Insurance Marketing Communications Association with its Golden Torch Award. He is also a recipient of the IIABA President’s Award and served as an elector to the Insurance Hall of Fame. In addition, he was of the first 100 non-British subjects to become a Lloyd’s Name at Lloyd’s of London.

Throughout his career, Nordhaus has written books on insurance sales and marketing, authored a weekly newsletter for 40 years, has written columns for multiple trade magazines, and has spoken at more than 2,000 conferences and conventions in the US, Canada and Europe. “Independent insurance agency marketing became my mantra, my specialty, my passion – and it still is,” he says.