Scott Jacobson, Jacobson Professional Insurance

Scott Jacobson, Jacobson Professional Insurance

President
JACOBSON PROFESSIONAL INSURANCE

When COVID-19 hit, Scott Jacobson started a company to deliver personal protective equipment to law firms, helping them fend off the virus and reduce their chances of being sued. It’s thinking like this that has led Jacobson to be named Best Professional Liability Insurance Broker by the New York Law Journal four times. As the head of a niche-based legal malpractice insurance brokerage concentrating on New York and New Jersey law firms, Jacobson consistently outcompetes middle-market and Fortune 500 brokerages to cover 350 firms annually.

“As a second-generation insurance broker and displaced Chicago guy living on the East Coast, I focus on the relationship first,” he says. “Many brokers will assume that a lower premium is the most important, but my clients work with me because of me and that I specialize in the legal industry.”

Despite his entrepreneurial mindset, Jacobson remains bearish on technology. “While fintech acquisitions are currently on the rise, I predict a slowdown in end user engagement, as many decision-makers don’t want to DIY their insurance,” he says. “If a CEO utilized a quoting platform and made an error, they only have themselves to blame, as opposed to their broker.”