Chuck Jennings, ACENTRIA INSURANCE
Specializing in agriculture and complete protection for law firms, Chuck Jennings believes in the value of building meaningful relationships with his clients. “In the insurance business, you must develop chemistry with your clients,” he says. “For example, in November 1979, I wrote a one-person law firm. Today, 40 years later, the firm has 140 lawyers in six states, and they have never ‘shopped’ their insurance.”
Jennings has more than five decades of insurance experience, including founding and operating his own agency. During all that time, his key principles have remained constant: integrity, honesty and hard work.
“In 2019, I took a look at my inventory of prospects and spent more time on qualifying these prospects, reviewed coverages more often and more systematically, and worked more closely with our account managers,” he says. “I recorded goals, asked more often for referrals and tried to do a better job of listening. Just simply, I got back to the basics.”