In years prior to the internet age, poor business planning, outdated product offerings, or lack of innovation were at the root of small business failure. Today, the reality for small to medium-sized businesses is that cyber crime may be the Achilles heel in their otherwise successful venture since a large percentage of attacks are not front-page news.
As agents and brokers know, many business owners insist that they will not be the target for cyber crime and repeatedly resist purchasing even basic cyber insurance that could protect, and ultimately save, their business.
Read more to learn how to expand your cyber market.
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