iA Financial Group outpaces Canadian life market in Q3

Individual insurance sales rose faster than the market as iA’s MGA network delivered in Q3
iA Financial Group outpaces Canadian life market in Q3
INSURANCE NEWS
By Roxanne San Jose
Nov 11, 2026

For brokers and managing general agents (MGA) distributing individual life insurance in Canada, iA Financial Group’s Q3 2026 results illustrate how carrier distribution scale converts broad market growth into outperformance.

The company posted individual insurance sales of $115 million for the quarter ended September 30, 2026, a 13% year-over-year increase. By comparison, the Canadian individual life market grew 9% in new annualised premium in 2025 to a record $2.3 billion, according to the Life Insurance and Market Research Association’s (LIMRA) Canadian Individual Life Insurance Sales Survey, March 2026, covering 93% of the market.

Net income attributed to common shareholders fell 30% year-over-year to $255 million, driven by accounting adjustments to fixed income and investment property values, which move independently of underwriting and distribution results. Core earnings, which strip out those movements, rose 10% to $356 million.

iA reaches individual insurance clients through three broker-facing channels in Canada: a network of 31,000 MGA representatives, a career network of approximately 2,700 advisors, and a National Accounts network of 600 representatives across every province, according to iA’s March 2026 corporate presentation. During the Q2 2026 earnings call, management reported a 25% market share in Canadian individual insurance policies issued – a figure that reflects the volume advantages of that broad independent distribution footprint.

Read more: Canadian life insurance sales hit record $2.3B amid growth in tech investments: LIMRA

What does iA’s segregated fund AUM lead mean for brokers?

For brokers distributing segregated funds, iA held the top position in Canada by assets under management (AUM), according to Morningstar Direct data reported in a 2025 industry analysis by advisor.ca published April 8, 2026 – with $39.9 billion, ahead of Manulife at $32.9 billion and Canada Life at $19 billion, based on industry data from Investor Economics.

By September 2026, iA announced it had surpassed $50 billion in individual wealth management segregated fund AUM, according to a Business Wire press release dated September 28, 2026. Gross segregated fund sales reached $2.2 billion in Q3 2026, up 36% year-over-year, with net inflows of $1.3 billion.

Renée Laflamme, executive vice-president, individual wealth management and retirement at iA Financial Group, speaking at the September 2026 milestone announcement, said: “Reaching the $50 billion milestone reflects the trust that Canadians and financial advisors across the country place in us, knowing they can rely on the expertise of seasoned fund managers such as iA Global Asset Management and its external partners.”

Pierre Vincent, principal vice-president, individual insurance, savings and retirement at iA Financial Group, speaking in April 2026, addressed the longer-term opportunity directly: “With the major intergenerational transfer, where more than $1.4 trillion will be exchanged from one generation to another, segregated funds play a central role – especially in estate planning, an area where their potential remains underutilised in Canada.”

Read more: iA Financial Group posts 25% growth in premiums and deposits

Nobelia Wealth rebrand and near-term operational implications

Richardson Wealth, acquired by iA Financial Group through its October 2025 purchase of RF Capital Group Inc., is set to rebrand as Nobelia Wealth on November 30, 2026, subject to regulatory approvals. For independent brokers who refer clients to Richardson Wealth advisors or collaborate with that network, the rebrand reflects iA’s push to consolidate its advisory businesses under a single brand. Advisory relationships, fee structures, and regulatory registrations are not expected to change as a result of the name change, though brokers and referral partners should confirm any operational details directly with the network ahead of the November 30 transition.

Capital position and dividend

Net premiums, premium equivalents, and assets under administration (AUA) across all business lines reached nearly $6.1 billion in Q3 2026, up 16% year-over-year. For brokers assessing carrier stability, the solvency ratio stands at 131% – well above the 90% regulatory minimum set by the Autorité des marchés financiers du Québec (AMF) under the Capital Adequacy Requirements Guideline – Life and Health Insurance (CARLI). Full details are published by the AMF at lautorite.qc.ca.

The board approved a 7% increase to the quarterly common share dividend, raising it to $1.18 per share, payable December 15, 2026, to shareholders of record as at November 20, 2026.

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