The Insurance Brokers Association of Canada (IBAC) has launched a television commercial highlighting the importance of getting the right coverage advice for Canadian families and businesses.

The new commercial, entitled ‘The Broker Benefit’, brings a fresh and humorous approach to informing the public about insurance brokers’ role in helping them secure the proper coverage and services.

It is now running on both English and French channels, with the spots appearing on news and current affairs programming, and sporting events, including Canadian NHL, NBA games of the Toronto Raptors, and MBL matches of the Toronto Blue Jays.

The TV ad, which was developed under the creative direction of Agency 59, will also be accompanied by a digital marketing campaign.

“The Broker Benefit takes a light-hearted look at the problems that can arise when Canadians don’t have expert insurance advice,” said Peter Braid, chief executive officer of IBAC. “We believe that IBAC’s bold new direction will increase public awareness of the advantages of using a broker to ensure proper coverage and peace of mind.”

“We had a lot of fun creating and shooting this,” added Brian Howlett, chief compliance officer at Agency59. “Hats off to the performers – and to our client for believing in the power of television to inform by entertaining.”