A new life insurance brokerage has set up shop in the Alberta area.

Called Reassured For Life, the Edmonton-based brokerage hopes to serve the western province’s families and businesses with their life insurance needs.

“Reassured For Life is a life insurance brokerage firm servicing Albertans,” said owner and licensed broker Nerissa McNaughton in a statement. “I launched this firm because I know talking about life, accident, sickness, business and health insurance can be difficult, but it is a very necessary conversation. I make it easy.”

Search and compare product listings for Life Insurance from specialty market providers here (07 24

“As a broker I have access to all the life insurance products in Canada, and my approach is to provide you with information so you are empowered to make your own decisions about the coverage you need,” McNaughton added. “There are no pushy sales tactics and no requests for referral names and numbers.”

“My goal is to give Albertans the insurance they need, and in the most comfortable and convenient way possible. My focus is not on making a sale, but on helping each family and business owner make the best possible, and most informed choice for their needs and financial situations. Following the close of the application, I stay in touch and remain available for policy updates, changes, questions and to help with claims. That’s where the ‘reassured for life’ part comes in. My clients get the long-term peace of mind they deserve.”


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