Promutuel Insurance names new chief executive officer

Executive was previously the SVP of sales at a major insurance competitor

Promutuel Insurance names new chief executive officer

Insurance News

By Lyle Adriano

Promutuel Insurance’s board of directors has appointed Geneviève Fortier (pictured) to serve as the company’s new CEO, effective December 16, 2019.

Fortier succeeds Norman Morin, who has served as interim CEO since April 2019.

“We were looking for a leader with a strong strategic and holistic view to spearhead our growth among Quebec’s leading damage insurers, while cultivating ever-closer ties with our insured members and our large network of mutual,” said Promutuel Insurance board chair Yvan Rose in a statement. “Geneviève Fortier is well-known not only for her leadership, but also for her ability to put people at the heart of everything she undertakes.”

Prior to joining Promutuel, Fortier was senior vice-president of sales and distribution at SSQ Insurance. She is a CHRP Fellow, and earned her bachelor’s and master’s degrees in industrial relations from Université Laval.

In addition, she has chaired the board of the CHUM (Montreal University Hospital) since 2015, and sits on the boards of Sanimax and Germain Hotels.

Fortier was named one of Canada’s Five Most Influential Women in Human Resources and Diversity in 2017. She was also a finalist for the 2015 Alpha Business Personality of the Year award. In 2014, she won the 2014 Quebec Businesswoman of the Year Award, for the large enterprise category.

Apart from her industry work, Fortier is also the leader of Effet A, a program designed to provide women with tools to advance their careers and accelerate their professional development. She also co-chaired an $11 million fundraising campaign for FitSpirit, an organization that aims to encourage girls aged 12-17 to get physically active.

“I am delighted to join Promutuel Insurance, to help pursue the profitable growth of one of Quebec’s flagship insurers,” commented Fortier on her appointment. “I am joining a talented and experienced team that works wholeheartedly to create a differentiated experience for its insured members.”

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