Quebec has finally revealed more details regarding its upcoming personalized licence plate program, which begins July 27.

“Quebecers will be able to personalize the license plate of their vehicle, motorcycle, scooter, motor home, snowmobile and even their off-road vehicle according to their passions, their hobbies and their personality,” said Transport Minister André Fortin.

The provincial government said it has planned to allow vanity plates since at least 2014.

Société de l’assurance automobile du Québec (SAAQ) – the provider of Quebec’s public auto insurance plan and issuer of license plates in the province – said that the plate will cost $250 up front. CBC News reported that an annual fee of $34.50 will be charged for the renewal of the plate.

By comparison, it costs $11 a year to renew a regular plate.

Up to seven characters may be used for the vanity plates; drivers may not request the same arrangement of characters as another. Limitations on what can be depicted on the plate include:

• Lettering suggesting that the driver is, or is related to, a public authority
• An expression of carelessness about road safety
• An obscene and/or scandalous idea
• The promotion of a criminal offense

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